Our Privacy Policy

Your privacy is very important to Advantage Reserve. To help protect your privacy, we adhere to the following guidelines.

Advantage Reserve websites will explicitly ask when they need information that personally identifies you or allows them to contact you ("Personal Information"). When possible, Advantage Reserve websites will provide you with the means to make sure that your Personal Information is correct and current.

Advantage Reserve websites and its service providers use your Personal Information to operate the sites, to provide services, and to inform you of new features, services, and products. Some Advantage Reserve websites may also carefully select other companies to send you information about their products or services but are not necessary to its operation (a "Secondary Use").

If an Advantage Reserve website intends to use Personal Information for a Secondary Use, Advantage Reserve will provide you with the ability to decline this service.

Advantage Reserve websites may disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) comply with applicable law or with legal process served on Six Continents Hotels, Inc. or the site; (b) protect and defend the rights or property of Advantage Reserve, or this site, and (c) act under exigent circumstances to protect the personal safety of users of Advantage Reserve, the site, or the public.

If at any time you believe that an Advantage Reserve website has not adhered to these principles, please notify Advantage Reserve by email at info@advantagereserve.com and we will use all commercially reasonable efforts to promptly determine and correct the problem.
You should also be aware that information and data is automatically collected through the standard operation of the Advantage Reserve Internet servers and through the use of "cookies." "Cookies" are small text files a website can use to recognize repeat users, facilitate the user's ongoing access to and use of the site and allow a site to track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto your system and damage files. Generally, cookies work by assigning a unique number to you that has no meaning outside the assigning site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you with certain features (e.g., customized delivery of information) available on the Advantage Reserve websites.

Information Collection
This website may collect voluntarily submitted information including a user's email address, phone number and first and last name upon completing an RFP (request for proposal) page. In addition, this site may collect information about travel dates and travel party sizes. We do not collect credit card information on this hotel site. There won't be a difference in site experience or data collection practices when the user chooses to turn on the "Do Not Track" option, as this site does not collect any involuntary information.

Data Usage and Sharing
Any of the voluntarily submitted information is used for this website's booking engine. Each booking engine adheres to its own privacy policy, which may differ from the Milestone policies set forth here.

Cookies
This site uses cookies to improve the technical operation of the site. Public areas of our sites can operate without cookies, private (e.g. client management login) cannot. Cookies do not track any personal information.

Our business partners, including advertisers, social media platforms and widget operators may utilize 3rd party tracking pixels to enhance performance pertaining to their tools. Information collected by our partners does not include personal information such as your name and telephone number. You may be able to voluntarily further engage with these tools as you view this site. Any engagement activity will be subject to our partner's privacy policy.

If you would like to opt out of targeted advertisements based on your user experience, please email info@advantagereserve.com.