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Lead Utilization Information Solution How to Generate Leads for Hotels

Developed by Advantage Reserve’s very own IT engineers, LUIS is a proprietary CRM platform designed to convert your leads into additional revenue. Throughout our contact with a prospective guest, we gather demographic information, contact information, and permission from the guest to reach out with future promotions, featured discounts, new availability, and a myriad of information tailored to each property we serve.


How It Works

The revenue game is one we can always improve — LUIS has just become your new best friend in the revenue game, and the offerings are varied:

    • LUIS Data
    • LUIS Relationship Marketing Suite

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How It Benefits Your Hotel

LUIS Overview

We’ve taken a call for a potential reservation or OTA reconfirmation, we’ve established a rapport with the caller, and we’ve gathered demographic info, personal preference, and follow-up contact info.

We estimate that, based on the information we capture from our first contact with the prospective guest, we will be able to convert an additional 8% to 10% of leads into actual revenue dollars.

LUIS Relationship Marketing Suite

Leveraging the data we have gathered from callers to your property, we can reach out to non-converted guests to secure reservations via a second chance phone call and multiple email contacts. This call and these emails have the potential of being converted into direct revenue, thereby increasing profits.


After numerous contacts with prospective guests, LUIS Data allows us to gather useful demographic information, such as names, numbers, emails, and preferences, that can turn previously underutilized data to work! We can provide this data to you
pre-packaged in a variety of ways and formats, so your in-house sales and marketing teams can work with it to maximize its revenue potential.