
The #1 Choice forCentral Reservation Systems
From diminishing perishable hotel room inventory to turning first-time callers into lifelong guests, Advantage Reserve provides high-quality central reservation services to the hospitality industry. We serve independent hotels and management companies with exceptional customer support in Voice Reservation Services.

Mission Statement
Your Success Is
Our Goal
Here at Advantage Reserve, our mission is to enhance the service levels, revenues, and profitability of all of our client hotels by offering timely, gracious, and informed assistance to potential guests. We are all about providing outstanding conversion of all reservation inquiries.
A renowned business leader in the hospitality industry, Robbie Wilson is the focal point for the vision and leadership for Advantage Reserve — responsible for the strategic direction, business development, revenue, profitability, growth, and continuous improvement of services to partner hotels. With more than 40 years of experience in the hospitality industry, Robbie has a multifaceted knowledge of hotel management, deep passion for the guest experience, and a successful record in delivering operational excellence and financial results. His expertise includes: Robbie’s wealth of experience includes senior-level responsibilities at 3-, 4-, and 5-diamond management companies and hotels, such as Omni, Four Seasons, Sonesta, IHG, Hilton, Island Outpost Resorts, and several boutique and independent properties. His extensive experience in all facets of hotel operations — all rooms divisions, food and beverage, sales and marketing, reservations, revenue generation — has instilled in him a deep commitment and service philosophy to always deliver excellent guest services. Contact: rwilson@advantagereserve.com Hometown: Medfield, Massachusetts Ai Uemoto is a key member and contributor to Advantage Reserve’s leadership team and partner hotels, ensuring financial health and leading financial strategies for the business. Having been with Advantage Reserve since its inception in 2007, she manages cost-center budgets, delivers a range of financial reports, and identifies financial trends to optimize financial performance and expansion as well as minimize financial risk. Creating and maintaining a data- and results-driven culture, Ai’s responsibilities include: Ai’s decades of experience in hospitality and hotels includes working for and representing highly successful and growth-oriented properties, such as Magna Hospitality, the Cartwright Hotel in San Francisco, Holiday Inn, and the Comfort Inn — ensuring that the customer care instilled in her from deep experience in hotels gets translated to call center operations. Contact: auemoto@advantagereserve.com Hometown: Ibaraki Prefecture, Japan Having a long tenure in the hospitality industry, Andrea Coleman is an exceptional, well-rounded leader with the ability to drive results, execute business strategies, and deliver outstanding customer service. She is focused on supporting the frontline while contributing to top-level strategies. Andrea’s range of in-depth insights and responsibilities include: Before joining Advantage Reserve in 2009, Andrea worked for the Tides Hotel and the Kent Hotel in Miami Beach; Holiday Inn; Hilton Garden Inn; Furnished Quarters, a property management company featuring high end rental condominiums; and the corporate task force team at Magna Hospitality, which turned a number of properties in distress into successful operations from a financial, service, and quality standpoint. Contact: acoleman@advantagereserve.com Hometown: Mamaroneck, New York Nate Hancock plays a pivotal role on Advantage Reserve’s leadership team, overseeing the execution of sales and service performance for the company’s call center. His primary responsibility is to ensure that the call center’s operational infrastructure supports and advances exceptional guest services, increased conversions, and revenue generation for our partner hotels. In addition to managing and monitoring the processes that support and advance a best-in-class guest experience, Nate is focused on: Nate has held managerial and senior-level positions in call center and sales operations, including Slingshot Technology, ranked on Inc. 500 for its dynamic revenue growth. Contact: nhancock@advantagereserve.com Hometown: Lehi, Utah As a member of the operations leadership team, Tahiba Hines contributes to high-quality quality guest experiences as well as client profitability by ensuring the performance standards for each reservation specialist are met and enhanced. In addition to supervising activities and performance for a fast-paced, high-volume call center, Tahiba is focused on: Tahiba has been with Advantage Reserve since 2015, and her tenure with the company's growth, technologies, customer base, and unique offerings to the hospitality industry provides in-depth, nuanced expertise in providing optimal value to AR’s partner hotels. Contact: thines@advantagereserve.com Hometown: Negril, Jamaica Favorite Way to Relax: “My daughter, who is 5 years old, loves swimming in the pool, and I love it too!” Favorite Destination: “The Cayman Islands. My mother and sister live on Grand Cayman, and my daughter and I visit many times during the year.” Memorable Experience at a Hotel: “Our family had a big reunion at a Sandals Resort in Jamaica, and the beach is spectacular, the people are so friendly, and the resort has incredible amenities and personalized service. Everything we needed or wanted was on the property. It was a great, fun experience — and it was made better because our entire family enjoyed it!” Bill Montgomery has a visible leadership and development role at Advantage Reserve — responsible for planning, developing, and administering training programs for its high-performing call center teams. In addition to monitoring the service levels of AR’s reservations agents, Bill works closely with the leadership team to maintain and advance training and quality assurance processes, identify opportunities for performance improvement, and execute strategies that improve guest experiences and sales conversions. His responsibilities include: Bill has a passion for customer care — aiming to make every interaction a positive experience, building trust among internal and external customers, and knowing that the customer experience is critical to sales conversions. Contact: wmontgomery@advantagereserve.com Hometown: Houston, Texas, and Fort Lauderdale, Florida Dwan Blount is responsible for assessing the quality and the performance of our reservations specialists to ensure guests receive the best and most appropriate care. A master-certified trainer, and with experience in having started call centers in India, Belize, El Salvador, South Africa, and Jamaica, she is an action oriented, innovative leader for the agents on our guest experience team — focused on driving productivity and achieving high levels of quality assurance. In addition to overseeing ongoing development of optimal guest experiences, her primary responsibilities include: Contact: dblount@advantagereserve.com Hometown: Miami, Florida and Fort Lauderdale, Florida Alejandra Fernandez-Diz oversees the direction and development of people-related strategies, talent management, and organizational culture for Advantage Reserve. Working closely with company executives and the operations team, Alejandra’s responsibilities include: Having worked working in operations, HR, and convention services for more than 20 years, Alejandra is committed to the employee experience — providing a great first impression for candidates, establishing trust and confidentiality among employees, and building and sustaining a positive, supportive culture at Advantage Reserve. Contact: afernandez@advantagereserve.com Hometown: Santiago de Compostela, Spain — “born and raised!”Robert Wilson
Founder & President
Favorite Way to Relax: Sun, sand, and water
Favorite Destination: “Cape Cod, and the sights and the aromas always remind me that I am home. I also had a one-of-a-kind experience on a safari trip in South Africa.”
Memorable Experience at Hotel: “It was the Peninsula Hotel New York, and it was the perfect guest experience because of its incredible service and attention to detail. Everything was available. I didn’t have to think. The experience was so effortlessly exceptional, and the staff anticipated my needs before I even considered what I wanted.”Ai Uemoto
Vice President of Finance
Favorite Way to Relax: Spending time with family — “my husband and my dog Mimi. She is a mix of Shih Tzu and Yorkie, and she is like a daughter to me!”
Favorite Destination: Italy and France — “and I love the Philippines. It’s a beautiful place with a unique, diverse culture and very warm, friendly people.”
Memorable Experience at a Hotel You Stayed: “My husband and I had a staycation at the Atlantic Hotel on Fort Lauderdale Beach. The weather for our long weekend wasn’t so good, very rainy, but the guest experience was fantastic. The hotel service, from the front desk to room service, was so exceptional that we had a great weekend despite the rainy weather!”Andrea Coleman
Director of Implementation and Client Services
Favorite Way to Relax: Being outdoors and playing with her daughter, and watching movies — “I have seen every movie!”
Favorite Destination: Anywhere with a beach — “I love Puerto Rico, and I’d love to visit Sydney, Australia, and my daughter’s name is Sydney.”
Memorable Experience at a Hotel: “Being in hospitality enables me to many unique experiences and opportunities. When I worked at The Tides in Miami Beach, I met many interesting people, including Jay-Z, Beyoncé, Jamie Foxx, and Janet Jackson. I even went to Janet Jackson’s 50th birthday party!”Nate Hancock
Operations Manager
Favorite Way to Relax: “My wife and I love going to the movies as much as possible.”
Favorite Destination: “The northern coast of California, especially Crescent City, a city situated among the Redwoods, and not far from the Oregon border. It’s just a beautiful place.”
Memorable Experience at a Hotel: “I have gone to the Gaylord Texan Resort in Grapevine, Texas during Christmas, and the care and details put into this hotel’s holiday presentation was spectacular. It is such a unique, incredible experience, and it made me feel like a kid again.”Tahiba Hines
Assistant Operations Manager
Bill Montgomery
Quality Assurance & Training Manager
Favorite Way to Relax: Reading (especially materials about American history), gardening, and visiting Orlando where his daughter lives
Favorite Destination: “Boston because of its history, food, location. It is so much fun, and the people are so personable.”
Memorable Experience at a Hotel You Stayed: “The Roosevelt Hotel in New York City — the service is always great. Plus it has unique, elegant architecture and design that transports me to another place and time. It has great majesty.”Dwan Blount
Quality Assurance & Training Manager
Favorite Way to Relax: “I love to travel. I love to get away to small towns that are off-beaten path — anywhere outside of Florida.”
Favorite Destination: “By far, it is Durban, South Africa. I lived there for four months. I have started call centers all over the world, and my career took me there. I got to know the Zulu tribe and became immersed in its culture, customs, rituals, food, and fashion.”
Memorable Experience at a Hotel You Stayed: “I went to an all-inclusive resort in Montego Bay, Jamaica that left me breathless. I even had a butler! He was so sweet and his service was so great. He took care of me in every way, like transportation, preparation for excursions, and insights into the area. I never had experienced such special treatment.”Alejandra Fernandez-Diz
Director of Human Resources and Learning Development
Favorite Way to Relax: “I love to read, about 60 to 70 books per year, usually about history, true crime, psychology — I love to know people’s stories and understand motivations, thoughts, and behavior.”
Favorite Destination: “Istanbul is it for me, and one day, I will own a home there. And I can’t wait to go to Azerbaijan!”
Memorable Experience at a Hotel: “It was at the Brown’s Hotel in London. I had had a long trip, arriving from Thailand, and without my asking, the person at the front desk had arranged for special accessories to come to my room that would relieve my fatigue. It was a quiet, but significant experience, specifically because she had listened to me and showed that she cared about my unique experience.”