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Learn More About Hotel Revenue Management Solutions

Check out our helpful collection of resources for any Advantage Reserve-related announcements and hospitality industry news.

June 7, 2022

Site Visit to the Margaritaville Resorts in Tennessee — Fun, Food, and Moonshine!

The Margaritaville resorts in Tennessee can bring a vacation state of mind to any kind of traveler because of the high-end accommodations, island-inspired vibes, welcoming amenities, and easy access to fun and the outdoors.

By Andrea Coleman, Vice President of Client Services

May 17, 2022

With The Predictive Index, We’re Achieving a Range of Business Advantages That Come with Having Happier Employees

In order to attract and retain our top talent, we are thrilled to announce the launch of a partnership with The Predictive Index — an award-winning talent optimization platform that aligns business strategy with people strategy.

By Robbie Wilson, founder and president of Advantage Reserve

November 16, 2020

A Wow Visit to the Historic Biltmore in Miami

Recently, a group of our high-performing reservations specialists made a customer visit to the Biltmore Hotel & Resort in Coral Gables, Florida — a one-of-a-kind, luxury property with a rich history of guest experiences that dates to 1926.

September 15, 2020

Time to Vote — Supporting Employees and Increasing Voter Participation

We at Advantage Reserve are acutely aware that our communities and our democracy depend on voter participation, and we are making the commitment to ensure that our employees can be ready and prepared to vote in this year’s elections.

By Robbie Wilson, founder and president of Advantage Reserve

July 29, 2020

Kennedy Training Network Helps Maximize Reservations Sales and the Guest Experience

Our mission is to provide optimal, outstanding, and personalized guest experiences. With this priority in mind, we have formed a sales training partnership with Kennedy Training Network, the hospitality industry’s best source for sales training programs.

By Andrea Coleman, director of implementation and client services, Advantage Reserve

July 20, 2020

Safety for Our Employees and Our Partners Is Our Top Priority

Advantage Reserve is taking maximum actions to protect the health of our employees, their families, customers and prospective customers, partners, and visitors.

By Robbie Wilson, founder and president of Advantage Reserve

December 23, 2016

Happy Holidays from Advantage Reserve!

The team at Advantage Reserve wishes you and yours a very joyous Holiday Season!  Enjoy to the fullest!

By Robert Wilson

September 15, 2016

Where to Find Hotel Deals? Try a Hotel

When reserving a hotel room, do you book directly with the hotel, or through an online booking site like Expedia or Priceline?

If you answered the latter, hotels are trying to change that. And you may stand to gain.

By Stephanie Rosenbloom-The New York Times

May 11, 2016

In a Digital World, Voice Is Everything

As more and more of our regular communications shift to email, text messages, WhatsApp, social media and other digitally typed channels, there are two profound behavioral shifts occurring. If it isn’t obvious from the title, you should know that I am a staunch proponent of talking to clients and customers over the phone.

By Robert Wilson

March 21, 2016

Direct Booking Battle: Hotels Up the Ante with Perks to Guests When Booking Direct to Beat OTAs

Hotels are giving out extra perks to guests who book directly from their websites as part of an increasingly heated war with online travel businesses.

Hotels are pushing guests to book directly on their websites to avoid paying a 15% to 25% commission charged for bookings through websites including and Online travel agents say customers can compare prices and find lower rates by using online sites.

“Consumers want the ability to see and compare all of their options, and they can’t do that when they book directly with a hotel,” said Stephen Shur, president of the Travel Technology Assn., a coalition of online travel sites.

By Robert Wilson

March 21, 2016

The 3 Questions That Keep Hotel General Managers Up at Night

Advantage Reserve LLC, a provider of direct revenue solutions exclusive to the hospitality industry, announced that it has developed a proprietary Customer Relationship Management platform to maintain and convert guest leads.

LUIS – Lead Utilization Information Solution was created to afford our partner hotels and us an additional opportunity to increase conversions and realize additional revenue for a hotel or resort. AR estimates that, based on the information that we have captured from our initial contact with a prospective guest, or information captured when an OTA guest calls to reconfirm, that we can convert an additional 10% of these leads into revenue dollars, at minimum..

By Robert Wilson

March 17, 2016

Drive Direct Bookings by Getting to Know Your Guests

We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your advantage.

By all means, continue to optimize your website, manage your SEO and maintain omni-channel marketing to keep those direct bookings still coming in, however, below we suggest some effective ways of turning these unknown guests into loyal brand, and net promotors who will recommend to their friends and family and likely book directly in the future.

By Robert Wilson

March 2, 2016

Advantage Reserve, a Leader in Direct Revenue Solutions, Introduces LUIS: Lead Utilization Information Solution

Advantage Reserve, a leader in Direct Revenue Solutions, introduces LUIS:

Lead Utilization Information Solution

 State-of-the-art CRM platform will supply qualified data and additional revenue to client hotels

By Robert Wilson

February 25, 2016

Ongoing Training for Advantage Reserve Voice Reservation Agents

On our continued QUEST for Excellence…Advantage Reserve welcomed back Doug Kennedy of the Kennedy Training Network this past Monday February 22, 2016. As always, a fun and informative refresher for the team!

By Robert Wilson

February 15, 2016

Six Tips to Boost Direct Revenue in 2016

According to Phocuswright, 74% of independent hotel reservations in Europe come from an OTA[1]. As such every hotelier’s 2016 new year’s resolutions should include boosting direct revenue for your property. As you know, by increasing direct revenue, you can decrease the cost of acquisition and increase repeat business. It’s a win/win situation for every property – no matter the property type, location or star rating.

So to ensure that you are fully prepared to start boosting your direct revenue this year, I’ve compiled the top six tips that you can (and should) implement today:

By Jean Francois Mourier

February 11, 2016

Hotel Data Knowledge + Visibility: Understand These Essential Metrics for Your Hotel

Do you know the percentage breakdown of guests in your hotel, between domestic travellers and international travellers?

Do you understand the demographics; their age, or where they’re travelling from?

For independent hoteliers, collecting data about guests can be a challenging process, but, increasingly, it’s essential.

By Robert Wilson

January 27, 2016

Advantage Reserve on the QUEST for Excellence!

Advantage Reserve, industry leader in the hotel reservations arena is more than a reservation service – we’re a pro-active sales force focused on the challenges our hotel clients face everyday: from depleting perishable hotel room inventory, to transforming first-time callers into lifelong guests. We work to gain a deep understanding of your property’s unique selling-points and view each call as an opportunity to increase your average daily rate through cross-sell and up-sell of your hotel’s profitable amenities, so you can minimize your workforce while maximizing profits.

By Robert Wilson

January 14, 2016

2016 Revenue Management Solutions for Independent Hotels

As someone who has been working in the hotel industry for more than 13 years, I still find it shocking to discuss independent properties’ pricing strategies with revenue managers. I am always amazed at how many of the properties are still using the OTAs as their main source of revenue and completely ignoring the direct channel.

By Jean Francois Mourier

December 31, 2015

Expedia Acquisitions Signal Tougher Times Ahead for Hotels

Expedia, Travelocity and Orbitz walk into a bar.

“We do not serve second and third rate Online Travel Agents here,” says the bartender.

“Well, they are now with me,” answers Expedia, “and the drinks are on me!”

By Vikram Singh

October 4, 2012

Advantage Reserve Launches New Website

For the past several months, Advantage Reserve has been hard at work redesigning our web site to offer our visitors easier access to information and statistics about the voice reservation services we offer. Part of our objective was also to have the site function as a communication tool and facilitate interaction with current and potential customers. To accomplish this, we have included a blog section which will be updated regularly with content from our newsletters as well as relevant information from around the Web. We hope that you will take a moment to browse through our site and leave a comment or two.

By jlbworks

September 9, 2015

Spotlight Hotel of the Week

Edison Hotel NYC. Perfect Times Square location; all rooms beautifully renovated. Check out the Signature Room category!
Fabulous guest amenities. Quintessential Manhattan.

By Robert Wilson

September 2, 2015

Advantage Reserve Director of IT Receives Internal Security Assessor Certification from PCI Standards Council

View Certificate

By Robert Wilson

July 10, 2012

Fee-Free Bookings with OPERA PMS!

Advantage Reserve is the FIRST and ONLY 3rd party reservation service to be certified by Micros/Fidelio for a 2-way interface with OPERA PMS. Rates, inventory, current reservations, modifications and cancellations are all available, allowing Advantage Reserve to book directly into OPERA PMS in real-time! For our clients with OPERA PMS, this means no more CRS fees or pass-through – ever. Best of all, this upgrade in service is available to our clients at no additional charge!

By jlbworks

July 10, 2012

New Initiatives Improve Customer Service

An ongoing investment in the learning and development of our management team is instrumental in their professional growth and success and that of the company. Advantage Reserve recently undertook two new initiatives to help us provide unmatched service to our clients.

July 10, 2012

Groupon, Living Social, Rue La La, Oh My!

As a call center we have found that these promotions have a vital impact for hotels during need periods as they substantially increase phone volume and production. While some would say they are not worth participating in due to the deeply discounted rates and the possibility of displacing higher rated business, we have found that if tactfully planned these promotions can be quite profitable. Its recommended use is when entering off season to increase base business that may be lacking and bring awareness to new customers.

By jlbworks