Advantage Reserve is a provider of high-quality contact center solutions to the hospitality industry. We serve individual hotel properties and hotel management companies to provide exceptional customer support including reservations, up selling and special services. The Advantage Reserve team of sales agents handles supplemental, after-hours or entire reservations department call processing. With over 25 years of hospitality experience, Advantage Reserve is able to work with each individual property or brand to customize a solution that fits their needs and provides them with solutions that reduce internal costs, optimize conversions and increase revenue.

A recent survey by Forrester Research highlights the top three reasons travelers give for not making reservations on the Web, even if they use it extensively for research:

1. Concern over credit card security (increased from 9% to 16% in the last 12 months)
2. Limits on the actions they can perform on line (e.g. asking for a particular type of room)
3. Web-site performance issues.

Two other reasons given for not booking online involved human interaction. One-third of respondents “just prefer to deal with people when booking travel," while others think the personal touch will help them get a better deal with travel despite using the Internet to find the supposed cheapest offering.